Retargeting visitors with the exact product they were looking at, after they leave your site, can be an incredibly effective (and economical) way to bring new buyers back to your store.
We consistently see dynamic product ads pull in twice as many buyers for the same cost as any other ad type.
If you own a Shopify store and you want to retarget visitors with these ads then follow the steps below.
Note: To run Dynamic Product Ads you must have the Facebook Pixel installed on Shopify. For a detailed guide on that, click here.
If you have the Facebook pixel already installed on your site then get started by watching the video or following the step-by-step walkthrough below.
1.) Log in to your Shopify dashboard and click “Apps”
After you log in to your Shopify store, click “Apps” in the menu on the left-hand side of your screen.
2.) Click on “Visit Shopify App Store”
This will take you to Shopify’s app store, a site that lets you download applications that add functionality to Shopify.
3.) Find the “Facebook Product Feed” app
From the app store, click inside the search box near the top right of the screen. Type in “flexify” and then click on “Facebook Product Feed (by Flexify)” when you see it drop down.
4.) Install the app
Now you’ll be on the page for the Facebook Product Feed app you need. Just click on “Get” to install the app.
5.) Find your new installed app
You should be back in the Apps section of your store again, but if you’re not, you’ll just need to click “Apps” again to go back.
6.) Click on your new app
Now you should see “Facebook Product Feed (by Flexify)” under installed apps. Click on that and it will take you to that app’s settings page.
7.) Make sure the feed is formatted properly
All you should have to do here is click the checkmark next to “Format feed for the native shopify pixel setting.”
8.) Save your settings
Once you make sure that is checked then click the “Save” button on the top right of the page to save your settings.
9.) Grab your product feed URL
Your feed is all set up! After you save your settings you need to grab your feed URL and take it over to your Facebook Ads Manager.
10.) Go to the product catalog
From your Facebook Ads Manager, click on the hamburger menu on the top left of your screen.
Next, click on “Product Catalogs” under Assets in the expanded menu.
11.) Create a new product feed
Click the green “Create Product Feed” button to create your first product feed.
12.) Select the settings for your product feed
On this page you need to give your feed a name, set the proper currency and select your upload type. You can name it whatever you like. I usually leave it at the default. The currency should be whatever currency your store uses. The upload type needs to be “Scheduled Recurring Uploads.” Once you check all of these settings click “Next.”
Now you need to schedule the upload time and add your feed URL. The “Schedule Uploads” can be whatever you want. I like to set it early in the morning. That way Facebook is getting the list of available products before most of the ads start showing that day. The “Feed URL” area is where you’re going to paste the URL from your the Flexify app from Step 9 above. Once you set the upload time and paste your feed URL click “Create Feed.”
Congratulations! You now have a product feed and can begin creating your ad!
13.) Go back to Ads Manager
After your product feed is set up you need to go back to the Ads Manager. Click on the hamburger menu in the top left.
Then click on “Ads Manager” from the popup menu.
14.) Create your Dynamic Product Ad Campaign
Once you’re in your ads manager click on the green “Create Ad” button in the top right of the page.
Click on “Product catalog sales” as your marketing objective.
Now make sure the correct product catalog is selected. If the one you just created was your first catalog then it will be your only option.
15.) Choose what you’re going to show to who
Give your campaign a name. I’ll usually name it something like “Dynamic Product Ads – All Products” if I’m creating an add using a catalog with all products. Once you’ve selected the correct product catalog and named your campaign click “Continue.”
Again, if this is your first time creating a product catalog, then you will probably just have one option here for “All Products.” If you created a different, more specific product set then select it here. If you didn’t just leave it set to “All Products.”
Under Audience here you’re choosing who you are retargeting.Your biggest and best audience to start with are visitors that either Viewed or Added to Cart but did not purchase. Go ahead and check this option. Leave it set to 14 days.
Placements are different places that your ad will be shown. Places like the newsfeed on desktop, newsfeed on mobile, the sidebar, Instagram and other apps. You can customize where you’d like your ads to show and not show, but I recommend leaving it set to “Automatic Placements” for now.
Here, under “Budget & Schedule,” you’ll choose how much you want to spend and when. I recommend spending at leas $20 per day if you can. Bare minimum $5 per day. This should be one of your top performing campaigns, so you’ll want to give it something to work with.
16.) Create your ad
Here you’ll select the format that your ad is in. You can either choose “Carousel” or “Single Image.” The carousel will pull in multiple products and images from your store and allow the user to scroll through them. The Single Image will only show one product at a time. I recommend leaving this set to Carousel.
This is an example of what the Carousel ad format looks like.
Here you will add the text for your ad. Whatever you put in the “Text” field shows up above the images. We like to use “Did like get in the way?” here. Remember, you’re showing these ads to people who were already interested in and looking at your product. Some even added it to their shopping cart! We’re assuming that they didn’t say “No”, life just …got in the way.
Next, you need to add the Headline and News Feed Link Description. We recommend just leaving this as they are. The Headline, with “product.name” in it, will pull in the name of the product from your product feed. The News Feed Link Description, with “product.current_price” in it, will pull in the products price from your feed. There are other options available here if you click on the plus signs (+) next to the fields. You can also add text before and/or after these special tags.
Here you can choose the Call to Action button that will show up under your products. We recommend just selecting “Shop Now.” That is what you want your audience to do after all 🙂
Now click “Place Order” to finish the ad creation.
And that’s it! You’re done! From here click “Continue” and wait for your ads to be approved by the Facebook team.
I really hope you got a lot of value from this walkthrough. Please, leave us any input, comments or questions isn the comments section below. We’d love to hear from you!
Also, if you’d like to learn more about what Facebook Ads can do for your online store, check out our up-coming webinar on The EASY 3-Step
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