Utilizing the Facebook pixel is an integral part of a successful ads campaign for your Shopify store. If you’re not using it you’re shooting yourself in the foot.
Luckily, Shopify is one of the easiest E-Commerce platforms to install the Facebook pixel on!
Watch the video or follow the step-by-step instructions below get the pixel installed.
Step 1: Click “Online Store” from your Shopify Dashboard
First, when you’re logged in to Shopify, click “Online Store” from your dashboard.
Step 2: Click “Preferences” under “Online Store”
Next, click “Preferences” under “Online Store”.
Step 3: See “Facebook Pixel ID” Field
In the middle of the page you’re going to see a field for “Facebook Pixel ID”. All you need to do is grab the Pixel ID that Facebook provides to you in your Facebook Ads account, copy it from there, and paste it here. Now, head over to your Facebook Ads Account.
Step 4: Grab Your Facebook Pixel From Your Ads Account
Head over to your Facebook Ads account. This is where your Facebook pixel lives. From here click on the Hamburger Menu in the top left like in the image below.
Now hover over “All Tools” at the bottom of the menu.
From there click on “Pixels” under “Assets.”
If this is your first time coming to this page then you will get a screen that looks like the image below. If you see this screen just click on “Create a Pixel.”
If you see this screen just click on “Create a Pixel”, give your pixel a name (you can just leave it at its default) and click “Next.”
When you see the screen below just click “Copy and Past the Code.”
You won’t need anything from the next window.
From the above screen, just scroll down and close the window.
Once you’re at the screen pictured above you just need to select your “Pixel ID” (just the numbers). Copy that and head back to your Shopify store.
Step 5: Add your Pixel ID in your Shopify store
Now that you’re back in your Shopify store, paste the pixel ID that you copied from your Facebook Ads Manager and paste it into the “Facebook Pixel” field in your Shopify store.
After you paste the Pixel ID in then click the “Save” button in the top right of the screen.
Now your Facebook Pixel is installed in your Shopfiy store!
From here, Shopify will take care of the rest. It will add the pixel code to every page on your store, including your products. It will also track things like product views, add to carts and purchases.
Getting the Facebook Pixel installed in your store is a HUGE step on the way to having a successful ads campaign.
To learn more about how you can use Facebook Ads to grow your online store and get more sales, sign up for our upcoming webinar where we go over the EASY 3-Step Facebook Ads Blueprint That Instantly Increases Your E-Commerce Sales.