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Dale Carson Law
Dale Carson - Dale Carson Law

“...lo and behold in 90 days we were on page 1 in Google, and that's pretty phenomenal..." [VIDEO]
2014-02-26T19:39:10+00:00
Dale Carson Law
Dale Carson - Dale Carson Law “...lo and behold in 90 days we were on page 1 in Google, and that's pretty phenomenal..." [VIDEO]
Wes Reiff - Owner/President Braap Wraps

“Best marketing gurus on the planet!”
2014-02-26T21:09:18+00:00
Wes Reiff - Owner/President Braap Wraps “Best marketing gurus on the planet!”
Kurt Venekamp - Director of Business Development - Capitol Roofing, Inc.

"Their ability to develop a strategy that fits and coach us each step of the way is producing results.”
2014-02-26T21:12:36+00:00
Kurt Venekamp - Director of Business Development - Capitol Roofing, Inc. "Their ability to develop a strategy that fits and coach us each step of the way is producing results.”
Angela Hardy - Internet Marketing Coach

"Enlightened Marketing, LLC are incredible to work with.”
2014-02-26T21:16:28+00:00
Angela Hardy - Internet Marketing Coach "Enlightened Marketing, LLC are incredible to work with.”
Patty Dominguez - International Branding Expert

"exceptional social media strategy leaders in the industry…”
2014-02-26T21:25:47+00:00
Patty Dominguez - International Branding Expert "exceptional social media strategy leaders in the industry…”
Zach Collins - Black Box Social Media

"Enlightened Marketing is a top notch firm.  I couldn't recommend them more.”
2014-02-26T21:26:35+00:00
Zach Collins - Black Box Social Media "Enlightened Marketing is a top notch firm.  I couldn't recommend them more.”
Phil Sanko - SEO and Marketing Expert

"Great people to work with and they're amazing at what they do!”
2014-02-26T21:28:24+00:00
Phil Sanko - SEO and Marketing Expert "Great people to work with and they're amazing at what they do!”
Julie Formby - Owner of New Vitality

"Tom and Jeremy "Ninja Marketers" extraordinaire!" [VIDEO]
2014-02-26T21:30:11+00:00
Julie Formby - Owner of New Vitality "Tom and Jeremy "Ninja Marketers" extraordinaire!" [VIDEO]
Crystal - Natural Chef and Owner of Zen Eats

"Exceeded my expectations.  Jeremy and Tom are very friendly and knowledgeable."
2014-02-26T21:53:11+00:00
Crystal - Natural Chef and Owner of Zen Eats "Exceeded my expectations.  Jeremy and Tom are very friendly and knowledgeable."

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Recent Posts from the Enlightened Marketing Blog!

3 Tips: How to Improve Your Avvo Attorney Rating and Increase Your Search Engine Ranking

If you’re a lawyer and you’re trying to figure out how to get more traffic online you probably understand that Google gets about 67% of the total search traffic on the internet. You may even be ranking on the first page… SEO for lawyers is very competitive and even experienced online marketing and SEO agency like ourselves can be challenged when taking over the top spots that the larger legal directories can hold. But what if you could actually benefit from the sites ranking above you and get value from them? (while you still work on taking them over, of course)   Table of Contents0.1 If you can’t beat ‘em, join ‘em…0.2 Why Focus on Avvo for SEO and Traffic?1 1. Get a Sponsored Listing from Avvo2 2. Increase Your “Avvo Rating”2.1 Full Resume (Profile)2.2 The “Practice Areas” Pie Chart2.3 Peer Endorsements (and the “magic” number)2.3.1 A few extra factors:3 3. Don’t Forget About User Experience!3.1 Here are a few points you should consider as far as UEO in Avvo.com3.1.1 Get a FREE 1-on-1 Strategy Session4 Extra Bonus Information If you can’t beat ‘em, join ‘em… Depending on your niche and your location, you’ll probably notice one (or more) of three directories that seem to be glued to the first spot of page one in Google’s search results. Instead of waiting to beat them, why not learn how you can take advantage of the traffic that they are getting? These directories tend to rank well because they have so much relevant content in every location. And Google eats that up. In this article you’re going to learn how to do...

Law Firm Marketing – More Leads, More Clients, More Cases…all in 5 Simple and Effective Pillars

Are you looking to grow your law firm using online marketing, just not sure where to start or overwhelmed with everything to do? If you said yes, then read on… At Enlightened Marketing, LLC one of our areas of mastery is assisting attorneys and lawyers with building their brand, growing their business and profits, and leveraging their time.  We do this by getting their phone to ring with high quality, qualified leads, and getting them more cases and billable hours.  In the remainder of this article we are going to show you how we have done this and how you can do it too. Because online marketing can be so complicated, about a year and a half ago we came up with what we call the 5 Pillars of Effective Online Marketing.  This has helped countless business owners and attorneys across the nation simplify their marketing and make it more effective.  In many cases this highly effective marketing method has produced life changing results. Just like law, marketing is not a one-step-to-success process.  It the proper combination of doing the right things consistently over time. We know and understand that you and most attorneys have probably been bombarded by people and companies who ‘claim’ to know marketing and SEO.  They make promises and talk big, but lack results, and unfortunately give the industry a bad name.  It is our intention in this post to make things right by providing you immense value and information you can apply to get real results now. Below we will break down the 5 Pillars of Effective Online Marketing as it specifically relates to...

SEO for Lawyers – A Complete Guide for Attorneys

Is SEO for lawyers any different than doing SEO for anyone else on the internet? The answer is “not really”. Doing SEO for Plumbers or chiropractors is exactly the same as doing SEO for attorneys. Here at Enlightened Marketing, however, we are considered by some to be the #1 attorney marketing experts in the country and one thing we’ve noticed from client after client is that organic traffic is consistently one of their top sources of new clients, themselves. Our clients, on average, get 55.5% of their total traffic from Organic Search results. That can mean anywhere from 25 to over 450 new visitors to your site every day. Would and extra 450 people to your site per day benefit your practice, perhaps? I’ll tell you something, if you have the right website design, you can turn even a measly 10 new visitors a day into a nice new client generation system. And here at Enlightened Marketing, we’re constantly testing, tweaking and finding the optimal site designs to get the most out of our client’s traffic. You can find out more about what we offer our top client-partners here Table of Contents1 On-Page SEO1.1 Keyword Optimization1.1.1 What Keywords to Choose On-Page SEO There are two main categories of SEO – On-Page and Off-Page. When you’re dealing with factors that directly affect your firm’s website, you’re talking about “On-Page SEO”. The main factors in your site’s On-Page SEO are traditionally Keyword Optimization (what your page/site is about) and Meta Data (sort of “hidden” data that users don’t generally see, but computers do). More recently, there are a couple of large...

Facebook Marketing and PPC (Pay Per Click) – The Most Powerful Form of Marketing That Exists?

Facebook Marketing and PPC (Pay Per Click) is arguably one of the most powerful forms of marketing that exist today.  It is highly probable almost all of your current and potential clients or customers are regular users of Facebook. Table of Contents0.1 Consider these facts about Facebook:1 Setting up a Facebook Business Page1.1 The following is some photo sizing parameters to follow:2 Posting Content |  What to Post and When to Post It2.1 Other things to consider when posting content on your Facebook Business Page:2.2 Most of Your Fans Do Not See Your Posts Unless…3 Facebook PPC (Pay Per Click)3.1 We categorize Facebook ads into 3 types:4 Cutting Edge Marketing5 Moving Forward… Consider these facts about Facebook: There were more than 8 trillion messages sent in 2013 There are approximately 350 million photos uploaded every day There are over 1.2 billion monthly users in the world Over 95% of all people in the United States use Facebook   Setting up a Facebook Business Page The first thing to do when it comes to marketing on Facebook is to create a business page.  Never use your personal profile to market your business.  Not only will you turn off your friend and family if you do this, Facebook discourages this also. As you can see there are several types of pages to choose from.  Select the one that makes the most sense for you, your products and services, and your potential clients. After creating your page make sure you go through the settings and customize them.  You will want to make sure your page has profanity filters set and make sure...

The Benefits of Email Marketing and List Building for Your Business

While many of you may be active in the world of online marketing, there is another aspect that you should be utilizing to increase business and your presence online: list building and email marketing. Throughout this blog post, we will cover why email marketing can be your number one asset to building a community around your company. Like we have discussed many times before, it is imperative to build trust and establish a relationship with your audience, as people typically only purchase from businesses they feel they can trust. Email marketing is a great way to build your client base and establish a sense of community around your brand and business Email lists can build your business for several reasons. First, when people opt-in and give you their email, it is a huge sign of trust. These days, people are on their email 24/7, and giving you their personal email address shows that they are interested in what you have to say Additionally, email marketing will increase the chances that people see your content. Think about it, how often do you visit a company’s website? Daily? Weekly? Probably not as often as you check your email. Email marketing is an excellent way to notify your audience with company updates, news, or even discounts and deals you may be offering. It is much easier to ignore something a company posts on Facebook or Twitter for example, than a new item in your email inbox. Furthermore, email marketing is a direct form of communication. Rather than sharing something on a social media site or to your company website, email marketing takes...

Marketing Your New Company By Writing A Press Release

When working to enhance your company’s presence online, it is integral that you stay ahead of competition and one key way to do so with today’s technology is through the use of press releases. While many people have heard of press releases, there is often much confusion on what exactly one entails. Ultimately, a press release is a written form of communication, directed at a desired audience, announcing something substantially newsworthy. In today’s day and age, press releases have become one of the most important tools to successfully promote your business. Whether your company is large, small, or a start-up, press releases have become increasingly effective, specifically due to the power of social media marketing. With over 80 million people turning to the Internet as their source of news every day, publishing press releases online provides an unmatched forum for people to read about your business.   Below are some of the key reasons why press releases can be so beneficial to your business: Announce a new product or service: can keep customers up-to-date on new products or services offered, as well as any potential deals or discounts that may be going on Improving brand image and company’s visibility: publishing press releases is a great way to create and maintain a reputable brand image and ensure that your audience knows who you are Instant viral distribution: with the use of the Internet, press releases can be distributed immediately and to millions of people, through both email and social media sites Expand public knowledge about your business or services offered: informative, newsworthy press releases will keep your audience informed about...