Law Firm Marketing – More Leads, More Clients, More Cases…all in 5 Simple and Effective Pillars

Are you looking to grow your law firm using online marketing, just not sure where to start or overwhelmed with everything to do? If you said yes, then read on… At Enlightened Marketing, LLC one of our areas of mastery is assisting attorneys and lawyers with building their brand, growing their business and profits, and leveraging their time.  We do this by getting their phone to ring with high quality, qualified leads, and getting them more cases and billable hours.  In the remainder of this article we are going to show you how we have done this and how you can do it too. Because online marketing can be so complicated, about a year and a half ago we came up with what we call the 5 Pillars of Effective Online Marketing.  This has helped countless business owners and attorneys across the nation simplify their marketing and make it more effective.  In many cases this highly effective marketing method has produced life changing results. Just like law, marketing is not a one-step-to-success process.  It the proper combination of doing the right things consistently over time. We know and understand that you and most attorneys have probably been bombarded by people and companies who ‘claim’ to know marketing and SEO.  They make promises and talk big, but lack results, and unfortunately give the industry a bad name.  It is our intention in this post to make things right by providing you immense value and information you can apply to get real results now. Below we will break down the 5 Pillars of Effective Online Marketing as it specifically relates to...
Marketing Your New Company By Writing A Press Release

Marketing Your New Company By Writing A Press Release

When working to enhance your company’s presence online, it is integral that you stay ahead of competition and one key way to do so with today’s technology is through the use of press releases. While many people have heard of press releases, there is often much confusion on what exactly one entails. Ultimately, a press release is a written form of communication, directed at a desired audience, announcing something substantially newsworthy. In today’s day and age, press releases have become one of the most important tools to successfully promote your business. Whether your company is large, small, or a start-up, press releases have become increasingly effective, specifically due to the power of social media marketing. With over 80 million people turning to the Internet as their source of news every day, publishing press releases online provides an unmatched forum for people to read about your business.   Below are some of the key reasons why press releases can be so beneficial to your business: Announce a new product or service: can keep customers up-to-date on new products or services offered, as well as any potential deals or discounts that may be going on Improving brand image and company’s visibility: publishing press releases is a great way to create and maintain a reputable brand image and ensure that your audience knows who you are Instant viral distribution: with the use of the Internet, press releases can be distributed immediately and to millions of people, through both email and social media sites Expand public knowledge about your business or services offered: informative, newsworthy press releases will keep your audience informed about...
Use Business Testimonials to Improve Your Credibility

Use Business Testimonials to Improve Your Credibility

When building your business online, it is essential that you find a way to create some kind of connection with your audience. Like I am sure you have heard before, it is imperative to instill a sense of trust amongst potential customers, since people typically only do business with companies they feel they can rely on. For those of you who are not as familiar, testimonials can be either written or recorded statements from current or past clients that support your businesses’ credibility. Customer testimonials speak to your company’s level of expertise and emphasize the positive, exceptional products or services your business can provide. Not only do testimonials help attract a greater interest from prospective clients, but they will ultimately make your business more successful, and the Internet is the perfect forum to do so. Think back to the last time you purchased something online… How did you decide which product to go with? If you’re like me, you probably referred to customer reviews and testimonials. And why is it that we do such a thing? Because we trust other consumers like ourselves. We trust this kind of organic word of mouth because they are not coming from the company itself. Customer reviews and testimonials are genuine, candid beliefs about a company, product, or service that people typically feel they can rely on. So whether it is a simple quote or blurb from a past customer, or a short video testimonial from your most loyal customer, testimonials and reviews are the best way to instill trust amongst your audience. In today’s day and age, simply claiming to be the...