With the way technology has taken over our world today, simply having a website for your business is no longer sufficient. . Throughout this blog post, we will discuss the main reasons that you need to provide consumers with websites that are optimized for mobile devices.
While having a website gives you the potential to reach a growing online audience, it is simply not good enough, as today, people are straying away from computers and turning to smartphones and tablets to surf the web. The most popular devices used are Android devices, Apple iPhones and iPads, and even BlackBerry devices. And how many people are really using their mobile devices to search the web?
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Below are some shocking statistics about mobile use:
- Mobile traffic currently makes up 15% of global Internet traffic
- 72% of tablet owners make purchases from their devices on a weekly basis
- Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year and are expected to nearly double by this year
- By 2015, U.S. mobile sales are expected to reach $31 billion
- For online-only retailers, a mobile site can increase consumer engagement by as much as 85%
- Website visitors are 51% more likely to do business with an online retailer with a mobile site
Because there are so many people using mobile devices to browse the internet and make purchases, ensuring that your website is mobile-optimized will benefit your business in the following ways.
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First and foremost, it will improve user experience. Have you ever had a friend text you a link and when you try to open it on your phone, it is unsuccessful? With a mobile-optimized site, inconveniences like this can be avoided, as well as the frustration it instills amongst consumers. Furthermore, it will increase the number of people to view your website, as well as the average time spent on that site. Because you only have a limited window to capture a consumer’s interest, why not capitalize on that amount of time? By providing a well-working mobile website that is easy to navigate, the user will be much more likely to stick around and look at what your business has to offer.
Based on the previous information, it is safe to say that a successfully mobile-optimized site will ultimately lead to more mobile purchases, a fact that needs little explanation. Because if your site is just as user-friendly on a smartphone or tablet device as a computer, the chances of purchase severely increase.
Last but not least, a mobile-friendly website will give you competitive advantage over your competition. Since only 35% of businesses currently have mobile-optimized sites as of now, making this your top priority will ensure that you stay ahead of competition and present you the opportunity to reach an audience that your competitor is only dreaming about.