Facebook Marketing and PPC (Pay Per Click) – The Most Powerful Form of Marketing That Exists?

Facebook Marketing and PPC (Pay Per Click) – The Most Powerful Form of Marketing That Exists?

Facebook Marketing and PPC (Pay Per Click) is arguably one of the most powerful forms of marketing that exist today.  It is highly probable almost all of your current and potential clients or customers are regular users of Facebook. Consider these facts about Facebook: There were more than 8 trillion messages sent in 2013 There are approximately 350 million photos uploaded every day There are over 1.2 billion monthly users in the world Over 95% of all people in the United States use Facebook   Setting up a Facebook Business Page The first thing to do when it comes to marketing on Facebook is to create a business page.  Never use your personal profile to market your business.  Not only will you turn off your friend and family if you do this, Facebook discourages this also. As you can see there are several types of pages to choose from.  Select the one that makes the most sense for you, your products and services, and your potential clients. After creating your page make sure you go through the settings and customize them.  You will want to make sure your page has profanity filters set and make sure it is only being shown in places you do business. Facebook Business Page Photo Selection and Sizing  When selecting photos for your page cover photo and profile photo it is important to include your logo and also pictures of you, your family, and/or your team and customers.  We recommend you change your cover photo occasionally, creating customized covers for holidays or other occasions, but keep you profile photo consistent. The following is some...