Law Firm Marketing – More Leads, More Clients, More Cases…all in 5 Simple and Effective Pillars

Are you looking to grow your law firm using online marketing, just not sure where to start or overwhelmed with everything to do? If you said yes, then read on… At Enlightened Marketing, LLC one of our areas of mastery is assisting attorneys and lawyers with building their brand, growing their business and profits, and leveraging their time.  We do this by getting their phone to ring with high quality, qualified leads, and getting them more cases and billable hours.  In the remainder of this article we are going to show you how we have done this and how you can do it too. Because online marketing can be so complicated, about a year and a half ago we came up with what we call the 5 Pillars of Effective Online Marketing.  This has helped countless business owners and attorneys across the nation simplify their marketing and make it more effective.  In many cases this highly effective marketing method has produced life changing results. Just like law, marketing is not a one-step-to-success process.  It the proper combination of doing the right things consistently over time. We know and understand that you and most attorneys have probably been bombarded by people and companies who ‘claim’ to know marketing and SEO.  They make promises and talk big, but lack results, and unfortunately give the industry a bad name.  It is our intention in this post to make things right by providing you immense value and information you can apply to get real results now. Below we will break down the 5 Pillars of Effective Online Marketing as it specifically relates to...
Facebook Marketing and PPC (Pay Per Click) – The Most Powerful Form of Marketing That Exists?

Facebook Marketing and PPC (Pay Per Click) – The Most Powerful Form of Marketing That Exists?

Facebook Marketing and PPC (Pay Per Click) is arguably one of the most powerful forms of marketing that exist today.  It is highly probable almost all of your current and potential clients or customers are regular users of Facebook. Consider these facts about Facebook: There were more than 8 trillion messages sent in 2013 There are approximately 350 million photos uploaded every day There are over 1.2 billion monthly users in the world Over 95% of all people in the United States use Facebook   Setting up a Facebook Business Page The first thing to do when it comes to marketing on Facebook is to create a business page.  Never use your personal profile to market your business.  Not only will you turn off your friend and family if you do this, Facebook discourages this also. As you can see there are several types of pages to choose from.  Select the one that makes the most sense for you, your products and services, and your potential clients. After creating your page make sure you go through the settings and customize them.  You will want to make sure your page has profanity filters set and make sure it is only being shown in places you do business. Facebook Business Page Photo Selection and Sizing  When selecting photos for your page cover photo and profile photo it is important to include your logo and also pictures of you, your family, and/or your team and customers.  We recommend you change your cover photo occasionally, creating customized covers for holidays or other occasions, but keep you profile photo consistent. The following is some...