3 Tips: How to Improve Your Avvo Attorney Rating and Increase Your Search Engine Ranking

3 Tips: How to Improve Your Avvo Attorney Rating and Increase Your Search Engine Ranking

If you’re a lawyer and you’re trying to figure out how to get more traffic online you probably understand that Google gets about 67% of the total search traffic on the internet. You may even be ranking on the first page… SEO for lawyers is very competitive and even experienced online marketing and SEO agency like ourselves can be challenged when taking over the top spots that the larger legal directories can hold. But what if you could actually benefit from the sites ranking above you and get value from them? (while you still work on taking them over, of course)   If you can’t beat ‘em, join ‘em… Depending on your niche and your location, you’ll probably notice one (or more) of three directories that seem to be glued to the first spot of page one in Google’s search results. Instead of waiting to beat them, why not learn how you can take advantage of the traffic that they are getting? These directories tend to rank well because they have so much relevant content in every location. And Google eats that up. In this article you’re going to learn how to do that on one of those sites: Avvo.com Why Focus on Avvo for SEO and Traffic? When a page is ranking for Avvo.com in Google it almost always ends up being a search results page on their site. So, if you went to Google.com and searched for “Atlanta Bankruptcy Attorney” one of the  search results will actually be an Avvo search results page for “Bankruptcy / Debt” in Atlanta, GA. What you want to do is give yourself...
SEO for Lawyers – A Complete Guide for Attorneys

SEO for Lawyers – A Complete Guide for Attorneys

Is SEO for lawyers any different than doing SEO for anyone else on the internet? The answer is “not really”. Doing SEO for Plumbers or chiropractors is exactly the same as doing SEO for attorneys. Here at Enlightened Marketing, however, we are considered by some to be the #1 attorney marketing experts in the country and one thing we’ve noticed from client after client is that organic traffic is consistently one of their top sources of new clients, themselves. Our clients, on average, get 55.5% of their total traffic from Organic Search results. That can mean anywhere from 25 to over 450 new visitors to your site every day. Would and extra 450 people to your site per day benefit your practice, perhaps? I’ll tell you something, if you have the right website design, you can turn even a measly 10 new visitors a day into a nice new client generation system. And here at Enlightened Marketing, we’re constantly testing, tweaking and finding the optimal site designs to get the most out of our client’s traffic. You can find out more about what we offer our top client-partners here On-Page SEO There are two main categories of SEO – On-Page and Off-Page. When you’re dealing with factors that directly affect your firm’s website, you’re talking about “On-Page SEO”. The main factors in your site’s On-Page SEO are traditionally Keyword Optimization (what your page/site is about) and Meta Data (sort of “hidden” data that users don’t generally see, but computers do). More recently, there are a couple of large factors in ranking. These are Page Speed (how fast your site...
Can Your Fort Collins Business Benefit From SEO?

Can Your Fort Collins Business Benefit From SEO?

Do you have a small-medium sized business in Fort Collins or the Northern Colorado area? While many of you may have heard about SEO (Search Engine Optimization), are you still a little confused on what exactly that means? And once you know what exactly SEO entails… what then? Throughout this Fort Collins SEO blog post, we will detail the three key types of SEO, along with the steps you should take to enhance your company’s presence in the online community. Call Us and Mention This Specific Video (970) 218-6775 What is SEO? To begin, for those of you who don’t know, SEO stands for Search Engine Optimization. This essentially describes how well your content is optimized to rank in various search engines or on search engine results pages (SERPs). Typically, SEO is more specifically concerned with how your website, article, blog, or video ranks on Google, as this is the largest search engine. The second largest search engine is YouTube, which Google recently bought. This goes to show just how much power Google holds as far as your online success is concerned. All in all, Google is bigger than Ask, Yahoo, and Bing combined! On-Page SEO Now that you are aware of what SEO is, it is important to understand the three different types of SEO. First and foremost is On-Page SEO. In the simplest terms, this refers to how well your content is optimized on-page. And how can you enhance your on-page optimization? You may have heard the phrase, “Content is King”… well this stands to be true with SEO. Your success with on-page optimization is dependent on...