Paid advertising is very powerful way to market online, although most small businesses avoid it because they don’t understand it.
Online paid advertising is a leveraged and residual form of marketing, and a sure way to quickly reach your target market if you understand how it works.
Most small business owners and even marketing companies do not know how to properly use paid advertising to grow their business.
There are 3 main forms of paid advertising that we suggest listed in order of importance below:
- Facebook PPC (Pay Per Click) – In our opinion Facebook is the most powerful form of advertising that exists today. If done correctly you can laser target your potential customers, and you can do so very inexpensively. You can reach your ideal client anytime they are on Facebook, which includes while in their home, office, or vehicle.
- Google PPC – If your customers are searching for your products and services in the Google search engines you can appear at the top of the results pages with Google PPC. We do not recommend using Google PPC unless you know exactly what you are doing.
- LinkedIn PPC – If professional people or small business owners and entrepreneurs are your intended clients then this is a great way to advertise your business online. Almost none of your competitors are using LinkedIn paid advertising so the market is wide open for you.
Establishing a paid advertising budget can be a game changing decision for your business. It is crucial you conduct the proper tracking and split testing in the early stages of paid advertising to save advertising dollars later. This is where most go wrong and give up.
Paid advertising is one of the top core competencies of Enlightened Marketing, LLC. In fact, Co-Founder Jeremy Howie is widely regarded as one of the top Facebook Marketing and PPC experts today, with several years of experience and mentoring/training by the very best.
If you would like to find out more about how paid advertising can bring your business, customer base, and profit to the next level call us or enter your name and best email address. We will get back to you promptly and will answer your questions.