Local Search Marketing is unequivocally something you want to do well if you have potential clients or customers that are in or near when your business resides. The first thing you will want to do when it comes to local search is properly set up and optimize your Google Maps (aka Places For Business) listing. Doing so will help your customers find your listing on the first page of search results, get directions to your business, and find your phone number/contact info. Google Places is now tightly intertwined with Google+ and even YouTube. The second aspect of local online search marketing is claiming and optimizing your local search directories. These directories and your cell phone are the new ‘Yellow Pages’ and your business can be found on the first page of Google with these directories independent of a website! Examples of local directories include Yelp, Manta, Bing Business Portal, Yahoo Local, Foursquare, and InsiderPages. It is important you set up these directories properly or they can actually hurt your business. We do not using automated programs or bots to do this for you. Although there over 150 local directories you can claim, there are 15 we always recommend setting up for your business. Another important thing to consider is that all these sites can include a link to your website, and these type of backlinks are crucial to an overall SEO strategy. At Enlightened Marketing, LLC we work with many local Fort Collins and northern CO businesses who are enjoying the benefits of local search marketing. If you would like assistance in ensuring that your local customers can find you, call us or enter your name and email above.