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Dale Carson Law
Dale Carson - Dale Carson Law

“...lo and behold in 90 days we were on page 1 in Google, and that's pretty phenomenal..." [VIDEO]
2014-02-26T19:39:10+00:00
Dale Carson Law
Dale Carson - Dale Carson Law “...lo and behold in 90 days we were on page 1 in Google, and that's pretty phenomenal..." [VIDEO]
Wes Reiff - Owner/President Braap Wraps

“Best marketing gurus on the planet!”
2014-02-26T21:09:18+00:00
Wes Reiff - Owner/President Braap Wraps “Best marketing gurus on the planet!”
Kurt Venekamp - Director of Business Development - Capitol Roofing, Inc.

"Their ability to develop a strategy that fits and coach us each step of the way is producing results.”
2014-02-26T21:12:36+00:00
Kurt Venekamp - Director of Business Development - Capitol Roofing, Inc. "Their ability to develop a strategy that fits and coach us each step of the way is producing results.”
Angela Hardy - Internet Marketing Coach

"Enlightened Marketing, LLC are incredible to work with.”
2014-02-26T21:16:28+00:00
Angela Hardy - Internet Marketing Coach "Enlightened Marketing, LLC are incredible to work with.”
Patty Dominguez - International Branding Expert

"exceptional social media strategy leaders in the industry…”
2014-02-26T21:25:47+00:00
Patty Dominguez - International Branding Expert "exceptional social media strategy leaders in the industry…”
Zach Collins - Black Box Social Media

"Enlightened Marketing is a top notch firm.  I couldn't recommend them more.”
2014-02-26T21:26:35+00:00
Zach Collins - Black Box Social Media "Enlightened Marketing is a top notch firm.  I couldn't recommend them more.”
Phil Sanko - SEO and Marketing Expert

"Great people to work with and they're amazing at what they do!”
2014-02-26T21:28:24+00:00
Phil Sanko - SEO and Marketing Expert "Great people to work with and they're amazing at what they do!”
Julie Formby - Owner of New Vitality

"Tom and Jeremy "Ninja Marketers" extraordinaire!" [VIDEO]
2014-02-26T21:30:11+00:00
Julie Formby - Owner of New Vitality "Tom and Jeremy "Ninja Marketers" extraordinaire!" [VIDEO]
Crystal - Natural Chef and Owner of Zen Eats

"Exceeded my expectations.  Jeremy and Tom are very friendly and knowledgeable."
2014-02-26T21:53:11+00:00
Crystal - Natural Chef and Owner of Zen Eats "Exceeded my expectations.  Jeremy and Tom are very friendly and knowledgeable."

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Recent Posts from the Enlightened Marketing Blog!

Use Business Testimonials to Improve Your Credibility

When building your business online, it is essential that you find a way to create some kind of connection with your audience. Like I am sure you have heard before, it is imperative to instill a sense of trust amongst potential customers, since people typically only do business with companies they feel they can rely on. For those of you who are not as familiar, testimonials can be either written or recorded statements from current or past clients that support your businesses’ credibility. Customer testimonials speak to your company’s level of expertise and emphasize the positive, exceptional products or services your business can provide. Not only do testimonials help attract a greater interest from prospective clients, but they will ultimately make your business more successful, and the Internet is the perfect forum to do so. Think back to the last time you purchased something online… How did you decide which product to go with? If you’re like me, you probably referred to customer reviews and testimonials. And why is it that we do such a thing? Because we trust other consumers like ourselves. We trust this kind of organic word of mouth because they are not coming from the company itself. Customer reviews and testimonials are genuine, candid beliefs about a company, product, or service that people typically feel they can rely on. So whether it is a simple quote or blurb from a past customer, or a short video testimonial from your most loyal customer, testimonials and reviews are the best way to instill trust amongst your audience. In today’s day and age, simply claiming to be the...

A Mobile Compatible Website For Your Business Is No Longer Optional

With the way technology has taken over our world today, simply having a website for your business is no longer sufficient. . Throughout this blog post, we will discuss the main reasons that you need to provide consumers with websites that are optimized for mobile devices. While having a website gives you the potential to reach a growing online audience, it is simply not good enough, as today, people are straying away from computers and turning to smartphones and tablets to surf the web. The most popular devices used are Android devices, Apple iPhones and iPads, and even BlackBerry devices. And how many people are really using their mobile devices to search the web? Table of Contents1 Actual Enlightened Marketing Client Data1.1 Fill out the form below to request a Mobile Compatibility Audit On Your Site1.2 Fill out the form below to request a Mobile Compatibility Audit On Your Site Actual Enlightened Marketing Client Data Below are some shocking statistics about mobile use: Mobile traffic currently makes up 15% of global Internet traffic 72% of tablet owners make purchases from their devices on a weekly basis Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year and are expected to nearly double by this year By 2015, U.S. mobile sales are expected to reach $31 billion For online-only retailers, a mobile site can increase consumer engagement by as much as 85% Website visitors are 51% more likely to do business with an online retailer with a mobile site Because there are so many people using mobile devices to browse the internet and make purchases, ensuring...

Enjoy Everything that NoCo Has To Offer!

Well, now that spring has officially “sprung” and the weather has warmed, today we are going to take a break from online marketing and in this blog, and will highlight some of our favorite activities Northern Colorado has to offer in the springtime. To begin, we of course have to talk beer, since Fort Collins produces over 70 percent of Colorado’s craft beer and has the most number of microbreweries per capita in the state. Among some of the most renowned breweries are: Fort Collins Brewery New Belgium Brewery Odell Brewery Funkwerks Brewery Equinox Brewing And since Fort Collins is such a bike friendly town, why not take advantage of a gorgeous day and hop on your bike and pedal on down to the breweries to enjoy a brewery tour or two… Another way to capitalize on the amazing springtime weather while still enjoying a nice cold pint is going on a Beer & Bike Tour. This creative business idea allows you to create “adventures on tap”, as you pedal your way around town with a group of friends on a “beer bike” that features a different local craft brewery daily. Now, if beer isn’t your cup of tea and whiskey is more up your alley, William Oliver’s Publick House is where you should be! It is a recently opened whiskey bar in Fort Collins, as well as the town’s best-kept secret. William Oliver’s features over 250 whiskeys from all over the world – Canadian, American, Colorado, Australia, English, French, Indian, Irish, Japanese, Scotch, and Welsh. It is safe to say there is something for everyone, and this quaint,...

The Pros and Cons of Twitter for Local Business

When you first think of Twitter, what comes to mind? Typically, people view Twitter as a forum where others blurt out useless thoughts or pretty much anything that comes to mind. And while this may be true for some, using Twitter for your local business is a very powerful took that should be a large part of your business’ social media marketing. Throughout this blog post, we will describe how Twitter can be used most efficiently to benefit your business. We will begin with some basic information about Twitter for those of you who are unaware. Essentially, Twitter is a social media site that allows you to send messages, or tweets, up to 140 characters long to those who follow you. These tweets can include a link to any website, an image, and even a video. To break Twitter down in the most simplest terms: –       A tweet is like a short Facebook status update, however it shows up in every follower’s feed, unlike Facebook because of EdgeRank’s filter. –       A tweet is also like a short LinkedIn status update, the only difference being you can follow anyone on Twitter, and on linked in, you need both parties to accept the connection. –       A tweet is also similar to a short Google+ status update. –       Sharing images on Twitter is similar to sharing images on Pinterest, however it is much easier to have a conversation around an image on Twitter compared to Pinterest’s comment feature. Now that you understand the fundamentals of what Twitter is, lets dive into how you should use it. First and foremost, your small business’...

Marketing On Google Plus For Small Business

Watch out Facebook… there’s a new cat in town! With 97% of consumers searching for business online, Google+ presents an opportunity unlike any social media site, as your Google+ business page connects you with Google Search and Maps. As Google Plus currently has roughly 359 million active users, it provides an unmatched platform for both individuals and companies alike, and throughout this blog post we will explain how it can be used to promote your content and optimize your website. Essentially, the foundation of creating your Google Plus business page profile is very similar to creating any other social media page. You select a user photo – which should be your company logo, a portrait, or a picture of your team – as well as a cover photo. You must also enter all of your key company information, like your address, contact information, hours of operation, and a short description of what your main products or services are. When setting up your Google+ profile, you can also share links to any and all of your other social media sites. This provides another avenue for your audience to see your content, as well as serve as a way to optimize your other social media sites. After the foundation of your Google+ profile is set up, there are a few more key steps to take before you should begin using it to enhance your presence online. First, you should verify both your company’s website, as well as the email address provided under contact information. This is crucial because it will help build trust with Google by legitimizing your business. Next, you...

How To Use Instagram As A Marketing Tool For Your Business

While many people today are aware that social media sites are vital to their business’ success, the key question is how, and furthermore, where? Facebook has become the immediate response when thinking about social media, however there’s a new kid on the block that’s attracting enormous amounts of attention: Instagram. First and foremost, like with any other social media site, it is imperative that you know who your avatar is. Who is your exact potential customer? What does he/she like? What is he/she looking for? What will catch his/her attention? Answering questions such as these is an essential first step, because if you don’t know who your customer is, there is no way you can know what kind of content to post or how to direct it towards your audience. Once your avatar is established, there are several general steps you should take to ensure your Instagram marketing strategies are reaching a maximum number of people. First, go into the settings on your account, and like you did with Pinterest, opt in to have Instagram linked with your Facebook account. Not only will this share whatever photos you post on Instagram to your Facebook, but it will also update your Facebook friends if you ‘like’ someone else’s picture on Instagram. This is an excellent Instagram brand strategy to expand your market reach. Since your Facebook is probably much more established and you have a lot more friends than you do on Instagram, if someone didn’t already know that you were on Instagram, now he/she will. This will draw people to your Instagram, and increase the number of eyes that...