The Benefits of Email Marketing and List Building for Your Business

The Benefits of Email Marketing and List Building for Your Business

While many of you may be active in the world of online marketing, there is another aspect that you should be utilizing to increase business and your presence online: list building and email marketing. Throughout this blog post, we will cover why email marketing can be your number one asset to building a community around your company. Like we have discussed many times before, it is imperative to build trust and establish a relationship with your audience, as people typically only purchase from businesses they feel they can trust. Email marketing is a great way to build your client base and establish a sense of community around your brand and business Email lists can build your business for several reasons. First, when people opt-in and give you their email, it is a huge sign of trust. These days, people are on their email 24/7, and giving you their personal email address shows that they are interested in what you have to say Additionally, email marketing will increase the chances that people see your content. Think about it, how often do you visit a company’s website? Daily? Weekly? Probably not as often as you check your email. Email marketing is an excellent way to notify your audience with company updates, news, or even discounts and deals you may be offering. It is much easier to ignore something a company posts on Facebook or Twitter for example, than a new item in your email inbox. Furthermore, email marketing is a direct form of communication. Rather than sharing something on a social media site or to your company website, email marketing takes...
Marketing Your New Company By Writing A Press Release

Marketing Your New Company By Writing A Press Release

When working to enhance your company’s presence online, it is integral that you stay ahead of competition and one key way to do so with today’s technology is through the use of press releases. While many people have heard of press releases, there is often much confusion on what exactly one entails. Ultimately, a press release is a written form of communication, directed at a desired audience, announcing something substantially newsworthy. In today’s day and age, press releases have become one of the most important tools to successfully promote your business. Whether your company is large, small, or a start-up, press releases have become increasingly effective, specifically due to the power of social media marketing. With over 80 million people turning to the Internet as their source of news every day, publishing press releases online provides an unmatched forum for people to read about your business.   Below are some of the key reasons why press releases can be so beneficial to your business: Announce a new product or service: can keep customers up-to-date on new products or services offered, as well as any potential deals or discounts that may be going on Improving brand image and company’s visibility: publishing press releases is a great way to create and maintain a reputable brand image and ensure that your audience knows who you are Instant viral distribution: with the use of the Internet, press releases can be distributed immediately and to millions of people, through both email and social media sites Expand public knowledge about your business or services offered: informative, newsworthy press releases will keep your audience informed about...
Use Business Testimonials to Improve Your Credibility

Use Business Testimonials to Improve Your Credibility

When building your business online, it is essential that you find a way to create some kind of connection with your audience. Like I am sure you have heard before, it is imperative to instill a sense of trust amongst potential customers, since people typically only do business with companies they feel they can rely on. For those of you who are not as familiar, testimonials can be either written or recorded statements from current or past clients that support your businesses’ credibility. Customer testimonials speak to your company’s level of expertise and emphasize the positive, exceptional products or services your business can provide. Not only do testimonials help attract a greater interest from prospective clients, but they will ultimately make your business more successful, and the Internet is the perfect forum to do so. Think back to the last time you purchased something online… How did you decide which product to go with? If you’re like me, you probably referred to customer reviews and testimonials. And why is it that we do such a thing? Because we trust other consumers like ourselves. We trust this kind of organic word of mouth because they are not coming from the company itself. Customer reviews and testimonials are genuine, candid beliefs about a company, product, or service that people typically feel they can rely on. So whether it is a simple quote or blurb from a past customer, or a short video testimonial from your most loyal customer, testimonials and reviews are the best way to instill trust amongst your audience. In today’s day and age, simply claiming to be the...
A Mobile Compatible Website For Your Business Is No Longer Optional

A Mobile Compatible Website For Your Business Is No Longer Optional

With the way technology has taken over our world today, simply having a website for your business is no longer sufficient. . Throughout this blog post, we will discuss the main reasons that you need to provide consumers with websites that are optimized for mobile devices. While having a website gives you the potential to reach a growing online audience, it is simply not good enough, as today, people are straying away from computers and turning to smartphones and tablets to surf the web. The most popular devices used are Android devices, Apple iPhones and iPads, and even BlackBerry devices. And how many people are really using their mobile devices to search the web? Actual Enlightened Marketing Client Data Below are some shocking statistics about mobile use: Mobile traffic currently makes up 15% of global Internet traffic 72% of tablet owners make purchases from their devices on a weekly basis Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year and are expected to nearly double by this year By 2015, U.S. mobile sales are expected to reach $31 billion For online-only retailers, a mobile site can increase consumer engagement by as much as 85% Website visitors are 51% more likely to do business with an online retailer with a mobile site Because there are so many people using mobile devices to browse the internet and make purchases, ensuring that your website is mobile-optimized will benefit your business in the following ways. Fill out the form below to request a Mobile Compatibility Audit On Your Site [contact-form-7 404 "Not Found"] First and foremost, it will...
Enjoy Everything that NoCo Has To Offer!

Enjoy Everything that NoCo Has To Offer!

Well, now that spring has officially “sprung” and the weather has warmed, today we are going to take a break from online marketing and in this blog, and will highlight some of our favorite activities Northern Colorado has to offer in the springtime. To begin, we of course have to talk beer, since Fort Collins produces over 70 percent of Colorado’s craft beer and has the most number of microbreweries per capita in the state. Among some of the most renowned breweries are: Fort Collins Brewery New Belgium Brewery Odell Brewery Funkwerks Brewery Equinox Brewing And since Fort Collins is such a bike friendly town, why not take advantage of a gorgeous day and hop on your bike and pedal on down to the breweries to enjoy a brewery tour or two… Another way to capitalize on the amazing springtime weather while still enjoying a nice cold pint is going on a Beer & Bike Tour. This creative business idea allows you to create “adventures on tap”, as you pedal your way around town with a group of friends on a “beer bike” that features a different local craft brewery daily. Now, if beer isn’t your cup of tea and whiskey is more up your alley, William Oliver’s Publick House is where you should be! It is a recently opened whiskey bar in Fort Collins, as well as the town’s best-kept secret. William Oliver’s features over 250 whiskeys from all over the world – Canadian, American, Colorado, Australia, English, French, Indian, Irish, Japanese, Scotch, and Welsh. It is safe to say there is something for everyone, and this quaint,...